The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

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Sample Contents ...

from BUILDING INNOVATIVE ENTERPRISES ... Creating Successful Business Models ... model 1: leveraged nonprofit ventures ... bunker roy and barefoot college

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Contents

ROOTS OF UNREASON, SOURCES OF POWER

BUILDING INNOVATIVE ENTERPRISES ... creating successful business models ... tapping financial resources

CREATING THE MARKETS OF THE FUTURE ... identifying market opportunties in ten great divides... raising expectations for bonsai consumers

LEADING SUSTAINABLE AND SCALABLE CHANGE ... democratizing technology ... changing the system ... scaling solutions

Lessons for Tomorrow's Leaders ... Where do Unreasonable Entrepreneurs Cluster?

Description

Renowned playwright George Bernard Shaw once said 'The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.' By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.

Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

About the Author
John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility, Ltd. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.

Review
The Power of Unreasonable People draws the attention of business leaders to the untapped potential of collaborations with social entrepreneurs. --Fast Company, December 2007

Review
...there is no doubting the validity of the message. --The Financial Times, January 25, 2008

Review
a fascinating book --Economist.com, January 22, 2008

Author/s ... Editor/s ... Illustrator/s ... Creative/s include ... John Elkington, Pamela Hartigan

ISBNs ... ISBN 1422104060, ISBN 978-1422104064

Related Phrases ... John Elkington, Pamela Hartigan, Crazy Entrepreneurs, Unreasonable Man, Mindsets, Strategies, Insights, Social Entrepreneurs, Building Innovative Enterprises, Creating Successful Business Models ... Management and Leadership, Small Business and Entrepreneurship, Business and Investing, Business Books, Books, Book

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