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Field Casework Methods for Consulting to Small and Startup Businesses
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Sample Contents ...Click book cover for sample pages, contents list and index |
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ContentsTHE PURPOSE AND GOALS OF FIELDWORK ... THE FIELDWORK EXPERIENCE: WHAT IT IS AND WHAT IT ISN'T ... MANAGING THE FIELDWORK ... MANAGING THE STUDENT CONSULTING TEAM ... LAUNCHING THE FIELDWORK INFORMATION SEARCH ... DEVELOPING RECOMMENDATIONS AND THE FINAL CLIENT PRESENTATION ... APPENDICES Click book cover for more comprehensive contents list |
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Description"An indispensable guide for students who consult to businesses." -- Jerry Katz, Series Editor Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns of students engaging in consulting projects for small and startup businesses. Offering practical guidance, this informative text supports and directs the reader from the initial project assignment and client meeting to the closing presentation and exit meeting. Primary chapters are devoted to establishing client relationships, conducting the information search, maintaining a cohesive student consulting team, and developing recommendations for the client business. A unique feature of this book is the incorporation of student reactions, responses and advice in each chapter. Information about the role of the Small Business Administration, and Small Business Institutes, confidentiality, and ethical considerations is included in two appendixes. This book is an excellent resource and essential guide for students of management, organizational studies, economics, and marketing or a variety of other courses that require consulting projects. The real-world examples, sound methods, and student feedback provided make Field Casework an extremely relevant text. |
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Author/s ... Editor/s ... Illustrator/s ... Creative/s include ... Lisa K. Gundry, Aaron Buckho ISBNs ... ISBN 0803972016, ISBN 978-0803972018
Related Phrases ... Lisa K. Gundry, Aaron Buckho, learn, teach, small business consulting, fieldwork, consulting for small business ... Business and Investing, Consulting, Industries and Professions, Management and Leadership, Small Business and Entrepreneurship, Business Books, Books, Book |
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