The Specialty Shop How to Create Your Own Unique and Profitable Retail Business

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Sample Contents ...

from PLANNING YOUR BUSINESS ... finding your niche ... furniture and apparel

Click book cover for sample pages, contents list and index

Contents

PLANNING YOUR BUSINESS ... Finding Your Niche ... Furnishing and Apparel ... Trade Shows and Gift Fairs ... Financial Planning ... Success Stories ... the tea house, teas and accessories ... every little thing, miniatures and collectibles ... whittaker's, gifts

AMBIENCE, DECOR, AND DISPLAY ... Ambience ... Interior Decor ... Establishing a Theme ... Exterior Decor ... Merchandise Display ... Vignettes ... Display Windows ... Success Stores ... la conversation, bakery & cafe ... buosi, men's apparel ... jan de luz, linens & furniture ... paper mache, masks

LOCATION, LOCATION, LOCATION ... Demographics, What Not to Look For ... Carmel, California ... Success Stories ... helia's, women's apparel ... candlesticks of carmel, candles ... bittner, pens and accoutrements ... cottage of sweets, candies ... nature's bounty by the sea, gems and minerals

CREATING MINI-BOUTIQUES

FINANCES ... SCORE Advice ... Inventor Control ... Licenses, Trademarks, Zoning, and Insurance, Taxes, Gasper Cardinale: Consultant ... Success Stories ... the carmel hat company, hats ... henning's, cakes & party goods

CUSTOMER SERVICE and HIRING and TRAINING PERSONNEL ... The Primary Principles of Retailing ... Learning the Ropes ... Are You In the Right Business? ... Hiring ... Training ... Return Policies ... Success Stories ... husk; women's apparel, arts & crafts ... felloni; fabric, men's apparel ... coffee and the works, kitchenware ... velo pro and trailhead; bicycles, camping, hiking

MARKETING, ADVERTISING, and PROMOTING ... Defining Marketing ... Paid Advertising ... newspapers ... special-interest publications ... cable tv ... phone books ... put yourself in the movies ... websites: individual, co-op, and e-commerce ... Public Relations ... newspapers ... e-mail promotions ... press releases ... flyers ... writing feature articles ... customized logos ... promotions ... in-store promotions ... theater and other event advertising ... charity benefits ... gift wrapping ... the best marketing ... Success Stories ... scabass, women's apparel ... the book den, secondhand books ... l'atelier, knitting ... the carmel doll shop, dolls ... juel, jewelry

BRINGING THE COMMUNITY INSIDE ... Success Stories ... pilgrims's way, alternative books ... bella and daisy's, dog bakery & accoutrements ... thunderbird bookshop, new books & gifts

YOUR GRAND OPENING ... Invitations ... Displays ... Entertainment ... Giveaways ... Prizes ... Refreshments ... Guest Book ... Promoting the Grand Opening ... A Bridal Shop Opening ... A Shocking Display

Description

At some point in their lives, many people fantasize about running a shop of their own. But while many of them actually do open their own shop, only about a quarter of them will succeed. Every year, nearly two million small specialty shops open in the U.S. alone, and more than 500,000 go out of business. The Specialty Shop shows readers how they can establish a business that they are passionate about and that will also be profitable for years to come.

Dorothy Finell has traveled the world in search of fascinating, creative, and successful shops. In The Specialty Shop, she describes more than 37 of them, including bakeries, gift shops, toy stores, book shops, tea houses, clothing boutiques, and even unique shops like Papier-Mache, a mask shop in Venice, Italy and The Carmel Doll Shop in Carmel, California. Based on interviews with shop owners, Finell offers advice on everything new shopowners need to know, from pre-planning, decor and display, finance, and customer service to marketing and community relations. She also includes appendices on trade and gift shows where shop owners can find the merchandise they need. Filled with lively vignettes and beautiful photographs, The Specialty Shop will show prospective owners how to open the shop of their dreams and nurture their business into a success.

About the Author

Dorothy Finell (Carmel, CA) has almost 20 years of retail experience as the owner of preteen and teen specialty shops. She has also served as a buyer and merchandise manager.

Author/s ... Editor/s ... Illustrator/s ... Creative/s include ... Dorothy Finell

ISBNs ... ISBN 081447442X, ISBN 978-0814474426

Related Phrases ... Dorothy Finell, Start Your Own Business, Business Startup, Small Business Startup, Starting up a Business, Starting up Business, Business Startup Guide, New Business Startup, Startup a Business, Business Startup Advice, Business Startup Help ... Industries and Professions, Business and Investing, Entrepreneurship, Small Business and Entrepreneurship, Business Books, Book, Book

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