Business Books Self Development Books. Browse Inside this Business / Personal Development Book.
The Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
|
|
|||||||
Sample Contents ...THE ART OF SELLING ... GIST (great ideas for starting things) ... make meaning ... make mantra Click book cover for sample pages, contents list and index |
||||||||
ContentsCAUSATION ... The Art of Starting ARTICULATION ... The Art of Positioning ... The Art of Pitching ... The Art of Writing a Business Plan ACTIVATION ... The Art of Bootstrapping ... The Art of Recruiting ... The Art of Raising Capital PROLIFERATION ... The Art of Partnering ... The Art of Branding ... The Art of Rainmaking OBLIGATION ... The Art of Being a Mensch |
||||||||
DescriptionWhat does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies?whether you are dreaming of starting the next Microsoft or a not-for-profit that?s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST?Great Ideas for Starting Things?including his field-tested insider?s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. |
||||||||
Author/s ... Editor/s ... Illustrator/s ... Creative/s include ... Guy Kawasaki ISBNs ... ISBN 1591840562, ISBN 978-1591840565, Amazon Kindle
Related Phrases ... Guy Kawasaki, Start Your Own Business, Business Startup, Small Business Startup, Starting up a Business, Starting up Business, Business Startup Guide, New Business Startup, Startup a Business, Business Startup Advice, Business Startup Help ... Investing, Business and Investing, Smalll Business and Entrepreneurship, Business Books, Books, Book |
||||||||
| Business Books and Self Development Books, audiobooks and traditional printed books. | ||||||||
