Contents
INTRODUCTION ... Who Are The Diners? ... generation Y ... generation X ... baby boomers ... empty nesters ... seniors ... Industry Trends ... Menu Trends ... Understanding Takeout Customers ... Where is the Competition? ... chains ... supermarkets and convenience stores ... eating at home
OPERATIONS ... Setting Hours of Operation ... Scheduling Employees ... Service Procedures ... When They Don't Come ... Cleaning Your Facility
DEVELOPING YOUR PLAN ... Carving Your Niche ... Researching Your Market ... Are You on a Mission?
KITCHEN AND DINING ROOM BASICS ... Dining Room and Waiting Area ... Production Area ... Ventilation ... Merchandising ... Pricing Menu Items
RESTAURANT ... Choosing Your Concept ... seafood restaurants ...steakhouses ... family style restaurants ... casual dining restaurants ... ethnic restaurants ... Setting Up Your Facility ... customer service area ... dining area ... production area ... customer areas ... Equipment ... production equipment ... dishwashing equipment ... receiving and storage equipment ... bar equipment ... tableware and miscellaneous supplies ... uniforms ... Inventory ... Staffing ... Manager ... Chefs ... Cooks ... Dishwashers ... Serving Staff ... Hosting Staff ... Buspersons ... Bartenders
PIZZERIA ... The Pizza ... Setting Up Your Facility ... customer service area ... dining area ... production area ... Equipment ... food production equipment ... utensils and miscellaneous equipment ... beverage center ... Inventory ... staffing
SANDWICH SHOP / DELICATESSEN ... Competition ... Setting Up Your Facility ... production area ... customer service area ... dining area ... receiving and storage, office and restrooms ... Image ... Equipment ... production equipment ... retail / service area equipment ... dining area equipment ... dishwashing equipment, receiving and storage area equipment ... Inventory ... Staffing
COFFEHOUSE ... Competition ... Industry Trends ... Setting Up Your Facility ... customer service and seating area ... production area ... Equipment ... Coffee and Espresso Machines ... Inventory ... Staffing ... The Coffeehouse Market ... About Beans ... Starting Each Day
BAKERY ... Competition ... Not By Bread Alone ... Setting Up Your Facility ... kitchen / production area ... front retail / display area ... restrooms ... office / shipping / receiving area ... other areas ... Equipment ... Inventory ... Staffing
FOOD and PARTY CATERING ... Setting Up Your Facility ... Kitchen Equipment ... Cooking and Serving Equipment ... Company Vehicle ... Inventory ... wholesale or retail? ... Staffing ... managers and other employees ... event staffing guidelines ... Developing Menus and Setting Prices ... When the Customer Calls ... Make a Packing List ... At the Party
INVENTORY: BUYING, STORAGE and TRACKING SUPPLIES ... Beverage Systems ... Where to Buy ... Dealing with Suppliers ... Receiving Procedures ... Hidden Inventory Costs ... Tracking Inventory ... Controlling Bar Losses
Structuring Your Business ... Legal Structure ... Naming Your Company ... Business Insurance ... Professional Services ... Create Your Own Advisory Board
LOCATING AND SETTING UP YOUR BUSINESS ... Retail Locations ... Additional Retail Options ... Signage ... Mail Order ... the all-important mailing list ... selling on the internet ... packing and shipping tips ... Be Creative ... Should You Buy an Existing Operation? ... Franchise ... Is Two Better than One?
HUMAN RESOURCES ... Look in the Right Places ... recruiting young people ... hiring seniors ... Evaluating Applicants ... Once They're on Board ... Employee Benefits ... same-sex marriages and domestic partnership benefits ... Child Labor Issues ... Minimum Wage ... Tips and Taxes ... When You Suspect an Employee is Stealing
REGULATORY ISSUES ... Licenses and Permits ... business license ... health department permit ... liquor and beer and wine licenses ... fire department permit ... sign permit ... county permit ... state licenses ... zoning laws ... music licenses ... The Legalities of Liquor Vending ... steps you can take ... Sanitation
EQUIPMENT ... Major Equipment ... buying used equipment ... basic office equipment ... telecommunications ... other equipment ... security
MARKETING ... Keep Up with the Trends ... Making Your Grand Opening Truly Grand ... Look for Marketing Opportunities ... Public Relations and Promotions ... Plan for Community Involvement ... Be Media Savvy ... Trade Shows
FINANCIAL MANAGEMENT ... Sources of Start-Up Funds ... Billing ... Setting Credit Policies ... Red Flags ... Accepting Credit and Debit Cards ... Accepting Checks ... Dealing with your Creditors ... Holding the Line on Costs ... Shopping for Vendors ... knowing your negotiating points ... finalize the deal in writing
TALES FROM THE TRENCHES ... Start with a Job ... Do Basic Market Research ... Test Your Real Market ... Find Your Market Niche, and Stay Focused ... Choose Your Partners Carefully ... Build Relationships with Your Suppliers ... Get It in Writing ... Give Back to the Community ... Keep Customer Requests in Perspective ... Provide Employees with Feedback and Recognition ... Watch What You Say - and Whom You Say It To ... Get In With An Out
APPENDIX ... Restaurant Resources |