Contents
The Fear Factor ... keys to reducing the fear of business ownership ... entrepreneur profile: Linda Formichelli, freelance writer
Is Entrepreneurship for Me? ... small business statistics ... why businesses fail ... is corporate America really secure? ... what it takes to be an entrepreneur ... pros and cons of business ownership ... entrepreneur profile: Lynn Colwell, personal coach
What Kind of Business Should I Start? ... generating business ideas ... 10 easy startup opportunities ... buying an existing business ... buying a franchise ... entrepreneur profile: Barry Schmell and Joseph Costa, retail store
Options for Starting on a Budget and Creating Multiple Streams of Income ... using a phased approach ... creating multiple businesses and revenue streams ... entrepreneur profile: Jennifer Keenan Bonoff, online business and website design service
Understanding Your Business and Getting Started ... the business startup checklist ... performing market research ... studying your competition ... pricing your products and services ... locating trade associations ... entrepreneur profile: Steve Rumberg, real estate franchise
Business Identity and Website ... naming your business ... trademarks ... domain and website setup ... business logo ... forms of ownership ... entrepreneur profile: Michelle Ulrich, virtual assistant
Financing and Money Matters ... establishing a personal budget ... locating capital ... financing options ... small business accounting ... payroll ... entrepreneur profile: Tammy Hitzemann, retail store
Licensing and Insurance ... business license requirements ... federal tax I.D. ... resale licensing ... business insurance ... entrepreneur profile: Desalene Jones, doggie daycare
Location, Vendors and Setting Up Shop ... home business logistics ... commercial business logistics ... location assessment ... negotiating and signing a lease ... locating suppliers ... entrepreneur profile: Beth Thomas, preschool
Business Tools and Essentials ... office furniture and supplies ... business services ... fixtures ... signage ...entrepreneur profile: Michael Brooks, online business
Operations ... operations manual ... employee manual ... hiring employees and contractors ... security measures ... entrepreneur profile: Tina and Greg Brooks, speciality foods
The Business Plan ... business plan outline ... business plan resources ... financial projections ... entrepreneur profile: Lynda Gene Lippin, pilates studio
The Marketing Plan ... advertising versus publicity ... free and low cost marketing strategies ... paid advertising ... press releases ... entrepreneur profile: Ida McCarty, speciality foods
Ready, Set, Go! ... grand opening event ... topics to revisit once you open ... final thoughts and feedback
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